Make More Sales With These Long Lost Marketing Secrets
Never Assume People Know Something
I admit it. I’m guilty. There’s no way I can deny it.
I tell my clients not to assume their customers know something, and yet here I am constantly discovering that no matter how hard I try, I still commit the offense. It happened again today.
I was showing someone the nifty feature on my monitor. I’m amazed at how much it increases my productivity. So here I was showing this feature and something that I think is nothing gets all the questions. As soon as I start, I hear “Wait, how did you move your mouse across the monitors?” I reply, “I just moved it sideways.”
I admit it. I’m guilty. There’s no way I can deny it.
I tell my clients not to assume their customers know something, and yet here I am constantly discovering that no matter how hard I try, I still commit the offense. It happened again today.
I was showing someone the nifty feature on my monitor. I’m amazed at how much it increases my productivity. So here I was showing this feature and something that I think is nothing gets all the questions. As soon as I start, I hear “Wait, how did you move your mouse across the monitors?” I reply, “I just moved it sideways.”
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