Make More Sales With These Long Lost Marketing Secrets

Wednesday, March 16, 2005

Alexa Rankings - What a Joke

Think Alexa is a good ratings indicator - Think Again.

Many webmasters think that Alexa is a good indicator of how well your site is doing compared to another site. It may be. Alexa rankings are really only useful to compare your site with another site that has the same demographics.

Let me explain.

I have access to the log files of hundreds of sites targeting wildly different markets. If I relied on Alexa rankings alone I’d have


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